Dick Puddlecote draws our attention to a billboard campaign launched by Smokefree South West.
As he points out, there is no evidential connection between supporting plain packaging and protecting children’s health, and to say otherwise contravenes any number of Advertising Standards Agency regulations.
Freedom2Choose joins Dick Puddlecote in urging interested readers to click on the ASA complaints page, and express your dismay that, yet again, the general public is being lied to by anti-smoking agencies. As well as blogging his own letter of complaint by way of example, Dick offers a selection of ASA rules that have clearly been breached on the billboards.
To these could be added another: the claim that plain packaging will make cigarettes less noticeable. While the picture on the billboard does indeed look invisibly drab, it is widely expected that the version we are likely to end up with will be far from colourless.
